Recently we have been asking the opinions of patients, staff, consultants and GPs as to what makes a good hospital and what factors are most important when making their choices.
It was little surprise to learn that factors such as cleanliness, the quality of nursing and theatre staff, the availability of the best equipment were all high on the list. It was also no surprise that the proximity of hospitals and the standards of their facilities were also very important.
However, the overriding comment that came back time and again was about clinical excellence, having experienced consultants practicing in an environment where they can deliver great results for their patients. It is this factor, beyond all other that builds a hospital reputation.
BMI Healthcare hospitals have great local reputations built on strong relationships with consultants – over 6,000 choose to practice with BMI, far more than any other private hospital group. As a result, we also attract terrific clinical and support staff and have good relationships with local GPs who feel comfortable about referring their patients to consultants practicing in BMI hospitals.
This learning has led to the development of a new BMI Healthcare brand based on this fundamental insight – that in order to provide great patient care we must have great consultants working with us and to attract these consultants we must provide the best facilities, equipment and staff.
As a result we have introduced a new BMI brand logo:
The Consultants’ Choice is supported by a number of key facts:
We are the leading independent provider of acute surgical care in the UK.
We are committed to the best care
and outcomes for patients.
More consultants choose to build
their practice with BMI Healthcare
than any other UK private hospital
group.
We aim to attract the very best
professional talent to our hospitals by
listening to what our consultants
need most.
We invest in state-of-the-art
equipment so that our consultants
can provide advanced surgical
procedures.
Our highly trained staff are
committed to clinical excellence.
All our hospitals offer a clean, safe
environment where we deliver high
quality treatments and services.
Our hygiene standards take
top priority.
Our patient satisfaction statistics are
consistently high.
We are committed to developing new
products and services, and building
close and productive partnerships.
We are starting to introduce new communication materials featuring the new identity and a fresh new colour palette. As well as this brand new BMI Healthcare website you may have already seen new press advertising in national and local newspapers, and magazines.
There are also a range of new brochures and leaflets pdfs that give more information on our services.
