Sale Sharks announce partnership with BMI The Alexandra

Sale Sharks and The Alexandra

Sale Sharks has announced that BMI The Alexandra Hospital will be the club’s exclusive healthcare partner. The partnership sees BMI’s Cheshire based flagship hospital The Alexandra align with the North West’s only elite rugby union side.

BMI will be looking after the squad’s medical requirements throughout the 2016.17 season, which sees them take on teams such as Saracens and Toulon in both the English Premiership and the elite European Champions Cup.

BMI will also be the official player sponsor of TJ Ioane, and match sponsor of the Premiership fixture Sale Sharks v Wasps at the AJ Bell Stadium in February 2017.

Commercial Director Mark Cueto said:

Sale Sharks and The Alexandra

“Given the nature of the game of rugby, it is crucial we work with a healthcare partner that can meet the demands of the squad during what is going to be a tough season. We are delighted that BMI has come on board and look forward to working with them to develop a fully integrated partnership, both from a medical and commercial perspective.”

Executive Director of BMI Simon Shepherd commented:

“This is a fantastic opportunity – the North West’s elite rugby union squad teaming up with the elite medical expertise of BMI, The Alexandra Hospital. This partnership gives Sale Sharks and its players, access to some of the most advanced medical equipment and expertise available.

“These are exciting times for both The Alex and the Sale Sharks, and we are really looking forward to supporting the club in meeting the challenges of the season ahead.”  

Date: 23rd September 2016