Interview with the Executive Director

Tony Avery

Executive Director,
BMI The Priory Hospital

If a patient was a family member of mine, what service would I like them to receive? I take patient feedback incredibly seriously and create actions to continually improve the Priory’s services.

Tony, can you tell us a little about yourself, background and current role?

I joined BMI The Priory Hospital in June 2016 and bring a wealth of knowledge and experience to the role as I have worked in private healthcare for 15 years. Before joining the Priory, I held the Executive Director post over BMI’s South Buckinghamshire’s cluster of hospitals. Prior to joining BMI Healthcare, I was Hospital Director at Nuffield Health. I’m now thrilled to be working back in Birmingham again, and in the city’s largest private hospital.

Describe a typical day/week at BMI The Priory Hospital for you?

What I love about my job is that no two days are the same. 

There is no typical day in the life as an ED and each one brings its own challenges.

Whenever I get in the car in the morning I have no idea how that day will pan out, however, I always know when I get in the car to drive home, I’ve made a difference.

What I love about my job is that no two days at The Priory are the same

What aspects of your role do you enjoy the most?

As a people person I love to meet and talk with all key stakeholders within the business. I enjoy the variety of my role. In one day I can communicate with my Senior Management Team, BMI Healthcare’s Corporate Executive Board, Consultants, nursing staff, patients…amongst others, and I enjoy liaising with them all for different reasons.

I love that my role is integral to the operational running of the hospital and appreciate the teamwork and support shown by my Heads of Departments and their staff.

How does your role benefit the patients at The Priory Hospital?

As ED of the Priory I am responsible for bringing the right leadership, drive and direction into the hospital and place the patient at the centre of everything I do.

I believe the role requires you to take a step back and think about what kind of hospital environment do we want to create for our patients?

If each one of those patients was a family member of mine, what service would I like them to receive? I take patient feedback incredibly seriously and create actions based on this to continually improve the Priory’s services.

Monday to Friday I’m ED at the Priory, and Saturday to Sunday I’m my children’s chauffeur and their number one supporter.

What has been your biggest achievement at The Priory Hospital?

My biggest achievement to date is securing the £4m investment into the Priory within the first three months of being post, in response to consultants’, patients’ and staff requirements.

The first phase of the investment will allow the hospital to deliver a number of significant projects.

The investment will include the development of a dedicated state-of-the-art cancer centre at the hospital with new consulting rooms, new patient ‘pods’ for day case treatments and 10 en-suite inpatient bedrooms. This will enable the hospital to offer a wider range of cancer treatments and services to more patients.

Currently our MRI is located in a separate building and away from the main hospital.

We will create a dedicated MRI and CT centre on the ground floor of the hospital and the installation of the latest generation technology in MRI and CT scanners. This will be far more convenient for our patients.

The hospital’s ground floor will also be renewed. The main entrance and lobby area will be refurbished to create a fresh, new look and better facilities to welcome our patients to the hospital.

What activities do you enjoy outside of work?

My family are extremely important to me and my hobbies and social life are all wrapped around them. I am heavily involved in my children’s sports teams as they all represent club, district and county which I’m incredibly proud of.

Combined they’re involved in rugby, cricket and badminton, which are all sports I enjoyed playing in my youth, and wish I had more time to devote to playing them now.

Monday to Friday I’m Executive Director at the Priory, and Saturday to Sunday I’m my children’s chauffeur and their number one supporter.

Thanks for your time, Tony. 

BMI The Priory Hospital offer a wide range of facilities and treatments including a facility centre, an oncology centre, cardiac services and physiotherapy. You can find their full list of hospital services here.